Bar calendar events for August

August 3, 2017


Check out our list of upcoming holidays and events for the month of August to help you plan and fill your calendar. These are great times to run promotions aimed at keeping your customers happy (and spending money) at your venue.

Holidays/Must Have Dates 

Friday 8/4: International Beer Day (tomorrow)

Use #InternationalBeerDay when posting on social media. Since this is a global event, be sure to feature your international brews and encourage customers to try new flavors.

Tuesday 8/8: National Dollar Day

A dollar goes a long way! Offer a food/drink item from your menu for $1 or take $1 off a popular item. 

Wednesday 8/16: National Rum Day

Escape to the Caribbean with featured rum cocktails. Whether it’s a Daiquiri, Hurricane, Pina Colada or Mai Tai, encourage customers to enjoy their favorite rum drink. 

Monday 8/21: Total Solar Eclipse Party

Host a Solar Eclipse party! Check to see what time the eclipse will be visible in your area and promote lunch specials. 

Thursday 8/31: Eat Outside Day

Have an outdoor patio? This is a fantastic way to promote your outdoor space! Post a picture of your patio on social media and encourage people to come out and get some fresh air.


Thursday 8/3: Pro Football Hall of Fame game 

Saturday 8/26: NCAA Football starts

Football season is approaching, which means people will start drafting for Fantasy Football towards the end of August. Are you hosting draft parties at your bar? If so, start running your promotions and encourage customers to make their reservations.


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