Your Promo Pack is on the way.
Now it's time to get ready for your Kickoff event!
1. Start Marketing, Everywhere!
YOUR PROMO PACK
Inside your Promo Pack are a number of powerful, on-premise marketing tools.
POSTERS (11x17) - Perfect for front windows, bathroom doors, and any event boards you may have.
WALL CARDS (8 X 10) - Over urinals, back of stall doors, and under TVs to get the most exposure.
INFO CARDS (3.5 X 8) - Be sure to put these by your entrance and if you use billfolds, put a card in each so every guest knows about your poker night.
Be sure to add your poker night to ALL of your marketing channels.
WEBSITE - Be sure to add this to your Events Page.
Digital Displays- If you market through your TVs or tabletop displays.
PRINT ADS? - If you are doing any mailers, coupon books, or magazine ads.
Custom Marketing - If you have any unique marketing channels, we can assist with some custom-sized marketing materials. Just send us an email to Marketing@BiggerCrowds.com
SOCIAL MEDIA MARKETING
This is covered in the next section.
2. Inform Your Staff
Make sure your staff knows the basics about your new Poker Night so they can start spreading the word and answering questions.
Free To Play
4. Tournament Director
Your Tournament Director (the person in charge of running the game) is a critical element of your success. Be sure to work with them and support them - they are working for you to help build your business.
5. Food & Drink Specials
Some of our most successful venues choose to offer a straight 10% discount to their poker crowd. Not only do customers love to be able to choose their special, but you can add a code to your POS system to track sales more accurately.
Don't go overboard with prizes - gift cards are the perfect solution! $10 gift cards for 1st place and $5 gift cards for 2nd place are low-cost prizes that your customers will appreciate!