Whether you enjoy your scotch neat, on the rocks, or with a splash of water, today is no day for judgement. National Scotch Day is a big opportunity to educate your guests and employees on this Scottish liquor.
Here's how to celebrate Scotch at your venue:
Scotch Happy Hour
Scotch can be pricey, so instead of having specials all day, offer discounts for a limited time only. People that truly enjoy the spirit will make sure to be at your bar.
The thought of trying a few options of scotch can open people up to giving scotch a try. Offer a cleanser in between tastings.
You would never think this strong liquor could be mixed and still taste good, but it's possible! It is still a whisky, so there are many options out there. Try a punch drink or even a twist on a Manhattan.
Hire a Vendor
Get someone in your bar to educate everyone. People like to learn about what they are drinking and then they feel more inclined to try it!